Fill your pipeline with the right clients, on LinkedIn.
Reach business owners and in-house leaders who need a lawyer they can trust, before they start searching.
Sound familiar?
Referral dependence
A few referrers produce most of your work, and they can change.
Cold outreach feels wrong
Law firms need a careful tone. Generic sales messages damage the brand.
No time for business development
Principals bill during the day and rarely get time to build a pipeline.
How we help
We reach the owners, general counsel and operations leaders who buy your services, with a respectful, personal first message and a light follow-up.
Who we target for you: Principals, partners and directors at boutique firms with up to about 50 staff, in commercial, property, employment, IP and similar practice areas.
What happens after you start
LinkedIn rewards patience. This is how a campaign typically builds.
Free setup
We learn your market, build your target list, write the messages, connect your profile and show you exactly how it will work. Nothing goes live until you approve it.
Warm up your profile
We build your profile's activity gradually and start the first connections, so the account is healthy before volume.
Send in volume
Campaigns run at a steady pace within LinkedIn's recommended daily levels, and replies come to your inbox.
Real conversations
Conversations turn into meetings and clients, depending on your sales cycle. Results keep improving as your network grows.
What does it take to break even?
Put in what a new client is worth to you. We will show how many it takes to cover the plan.
Simple, managed pricing
We set up and run the campaign for you. No lock-in contract. Most clients see their first real conversations in month three, so we suggest committing to the first three months.
Connect
- One connection campaign on your profile
- Connects you with the right people
- One or two follow-up messages
- Wider reach for your LinkedIn content
Nurture
- Everything in Connect
- Ongoing nurture campaigns to your growing network
- Keeps you front of mind to convert now or later
- Monthly performance report
Magnet
- Everything in Nurture
- A free, high-value lead magnet built for your market
- Higher engagement than a standard pitch
- Priority setup and strategy time
| Profiles | Connect per profile | Nurture per profile | Magnet per profile | Volume saving |
|---|---|---|---|---|
| 1 profile | $495 | $995 | $1,995 | 0% off |
| 2 profiles | $445 | $895 | $1,795 | 10% off |
| 3 profiles | $395 | $795 | $1,595 | 20% off |
| 5 profiles | $345 | $695 | $1,395 | 30% off |
All prices are per LinkedIn profile per month and exclude GST. Setup is free for 14 days: we collect what we need, build your target list and messages, connect your profile and show you exactly how it will run before anything goes live.
Questions
Does this meet professional conduct rules?
Messages are informational, personal and never promise outcomes. Your firm approves all copy, and you remain responsible for conduct rules.
Can you target a practice area?
Yes. We build the list around the buyers of that practice area, by industry, size and location.
Can several lawyers run campaigns?
Yes. Each lawyer's profile can run its own campaign, with volume pricing.
Is LinkedIn automation allowed?
LinkedIn's terms restrict third-party automation tools. We keep every campaign inside LinkedIn's recommended daily activity levels and warm each profile up gradually, which is how we have run campaigns for years. No tool can promise an account will never be reviewed, so we monitor every profile and pause a campaign if anything looks off.
Start with a free 14-day setup.
We build the list, write the messages and show you how it will work before anything goes live. Checkout takes a card up front, nothing is charged during the free setup, and we add 1,000 contacts from your target market.